Our friends at Ascot Accounting faced the challenge of modernizing their brand to stay relevant and engage an increasingly younger audience. It was time for a major design overhaul to better represent the organization and showcase their expertise.
That’s where StraightFire came in. We embarked on the journey of redesigning their logo and entire visual system including icons, colors, and illustration style, before applying the new look to their website and email campaigns. The result, a bold yet welcoming interface that utilizes illustration to soften the brand, engage users, and help reduce anxiety towards releasing control of finances.