Having a brand-new website design is exhilarating. Like your firstborn baby, you just keep staring at it imagining the world-wide impact it will have. The content is perfect for your target market, clear messaging, call-to-action, fast loading, engaging, and utterly[...]
Categories: Website Maintenance
Back in the day it was about gold-medal Olympic athletes endorsing dry cereal on television. Today it’s about people called Pewdiepie raking in 60M a year from a chair in his front room through a YouTube channel. It’s every brand’s[...]
Categories: Digital Marketing
I get the exasperation. The saying goes that the only two real certainties are death and taxes, but that no longer holds true if you want to win at the Google's game of chess. There are death, taxes, AND Google[...]
Categories: SEO
Remember the movie Back to the Future II, when Marty McFly travels to the future and is almost eaten by a holographic shark that lunges from a movie theatre sign? This was what writers for 1989’s blockbuster movie imagined digital[...]
Categories: Digital Marketing
In the classic movie, Field of Dreams (1989) the main character Ray, walks through a vast cornfield and hears a voice say, “If you build it, they will come.” This fleeting scene inspires the audience to dream big. A big[...]
Categories: Digital Marketing
"When ideas fail, words come in very handy." -Johann Wolfgang von Goethe The title of this piece makes a simple statement. Whichever way you look at it, whether through the lens of a CEO, like "Heck, yeah, they do!"[...]
Categories: Content Writing
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