The Scoop

StraightFire blog

Beware of Frankenstein Website Maintenance

Having a brand-new website design is exhilarating. Like your firstborn baby, you just keep staring at it imagining the world-wide impact it will have. The content is perfect for your target market, clear messaging, call-to-action, fast loading, engaging, and utterly[...]

Categories: Website Maintenance

Influencer Digital Marketing Makes All Your Dreams Come True

Back in the day it was about gold-medal Olympic athletes endorsing dry cereal on television. Today it’s about people called Pewdiepie raking in 60M a year from a chair in his front room through a YouTube channel. It’s every brand’s[...]

Categories: Digital Marketing

How to Keep Your Business on the Top Shelf

I get the exasperation. The saying goes that the only two real certainties are death and taxes, but that no longer holds true if you want to win at the Google's game of chess. There are death, taxes, AND Google[...]

Categories: SEO

The NFT Digital Marketing Mystery

Remember the movie Back to the Future II, when Marty McFly travels to the future and is almost eaten by a holographic shark that lunges from a movie theatre sign? This was what writers for 1989’s blockbuster movie imagined digital[...]

Categories: Digital Marketing

Get Your Pie in the Sky to Materialize

In the classic movie, Field of Dreams (1989) the main character Ray, walks through a vast cornfield and hears a voice say, “If you build it, they will come.” This fleeting scene inspires the audience to dream big. A big[...]

Categories: Digital Marketing

Everyone can write, but not everyone’s a writer

"When ideas fail, words come in very handy." -Johann Wolfgang von Goethe   The title of this piece makes a simple statement. Whichever way you look at it, whether through the lens of a CEO, like "Heck, yeah, they do!"[...]

Categories: Content Writing

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