2017 Graphic Design Trends
Sleek photography and bold text balanced with a vibrant color palette is where it’s at. This combination communicates class and energy. It is a clear and concise message, that connects quickly with the audience on an emotional level. This combination is often found in marketing for brands that embrace adventure and physical activity. So many of us in San Diego are easily drawn to this style of advertising! Some examples are seen in activewear brands like Nike and fashion brands like Everlane, amongst many others.
Sleek and bold works well for an audience with a short attention span and a fast-paced lifestyle, as it gets straight to the point. StraightFire uses this combination for display ads, social media promotions, direct mail, billboards, and graphics where a small amount of information needs to be conveyed instantly.
To learn more about how to attract your target audience, contact the graphic design team at StraightFire Marketing.