What is Branding?

Branding is the perception a consumer has when they see, hear or think of your company name. StraightFire can say with confidence that well-researched branding is a key element to your business success. The battle for customers intensifies day by day and we understand that creating loyalty with those customers is all part of a solid brand strategy. Your brand is the source of a promise to your customer.
 
Branding your business thoughtfully starts with the following questions:
 
1) What are the qualities of the services and/or products offered?
2) What is the mission of your company?
3) What is your niche?
4) Who is your target market audience? Age, income, demographics…
5) What qualities sets you apart from the competition?
 
The brands we mold and shape connect costumers with an instant “ah-ha” and require very little thought or contemplation. It’s the 5 second rule of “get it or forget it”. We live in a world of communication speed and creating messages and images that are fast and impactful is our field of expertise.

To learn more about developing your brand strategy, contact the social media team at StraightFire Digital Marketing.